The political, economic and social landscape is fast-moving. And much of it is driven by technology disruption. Within the academic and education market, this has had a great number of implications from how disciplines are taught in the classroom or through distance learning; to the work skill sets and experience companies demanding from graduates.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
If there’s one thing that makes a business stand out from any other organisation, it’s the ability of your client facing professionals to foster a much deeper understanding of their client’s issues and providing advice that is directly related to achieving their outcomes.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.