According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.
Nikkei and the Financial Times today begin their new partnership, following Nikkei’s purchase of the London-based, global news organisation, which has been owned by Pearson since 1957.
Typically, from a student in an academic environment to a veteran in a well established organisation, continuous professional development is critical to the success of the individual and organisation.
If there’s one thing that makes a business stand out from any other organisation, it’s the ability of your client facing professionals to foster a much deeper understanding of their client’s issues and providing advice that is directly related to achieving their outcomes.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.
From market moving news to industry insights and competitor analysis, the FT provides a wealth of quality journalism that translates into a conversation you can have with your customer or prospect.
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