Our direct relationship with readers - including world leaders and the most influential people in business - sets us apart from competitors. We hear first hand from our Community Editor, Lilah Raptopoulos, on the value of our readers and how FT comments provide a unique perspective on what is happening in the world.
According to recent statistics, marketers continue to face challenges in their content marketing strategy. From thought-leadership, to editorial resource, content curation and production, budgets are tight and timing is key, there’s a whole host of different areas to address. Then bringing it together in a synchronised fashion becomes yet another challenge.