Since 2007, the Financial Times has worked directly with nearly 8,000 organisations and education institutions globally, to help them use the FT’s trusted commentary and analysis to inform better decision-making. This growing part of the FT business has now been rebranded as FT Professional, with the goal of making Financial Times journalism more actionable for those using it in a work or education setting.
The need for quality, independent news is today stronger than ever, and this need is particularly heightened in the companies and governments that play a central role in shaping the global economy, as well as the education institutions that are developing the leaders of the future.
In addition to FT.com access, those reading through their organisation or institution have a number of extra tools and features at their disposal that help them get more from FT journalism. In this post we take a more detailed look at what’s included as part of an FT Professional Subscription, as well as additional services from FT Professional that cater to different audiences.
What does an FT Professional Subscription include?
An FT Professional Subscription is the best way to equip multiple users, teams and organisations with trusted FT journalism. Subscribers using the FT through work or school have unrestricted access to all FT.com content and a number of exclusive features. Are you using your FT Professional Subscription to its full potential?
Don’t miss a thing - premium access to FT.com
FT Professional Subscriptions provide premium-level access to FT.com as it represents the entirety of the FT’s editorial output, limiting the risk of missing anything of importance. The FT’s business, government and education customers need premium access as it delivers the complete picture.
The Lex column drills down into topics and helps me understand the big picture.
Lead Portfolio Manager, GIC Private Limited
Premium is about depth, providing detailed analysis on key topics. It includes access to Lex, arguably the world's most influential column of its kind. Lex aims to unpick complex situations in under 400 words and helps readers make better investment decisions. The FT publishes a wide variety of premium-only newsletters that provide commentary on the most important topics to FT readers. Popular premium briefings amongst FT Professional subscribers include;
Due Diligence
Must-read newsletter on corporate finance, mergers & acquisitions, and private equity sent out every Tuesday to Friday. It offers insights and analysis, including breaking news on M&A deals not found anywhere else.
Moral Money
Published three times a week, this is the trusted destination for news and analysis on the role of business and finance in the drive for a fairer, cleaner and more sustainable world economy. Moral Money offers sharp coverage and commentary on the roiling debate over the purpose of business — and of capitalism itself.
Unhedged
A smart, timely, informal update that dives into the most consequential movements and changes on Wall Street, offering punchy insight and analysis every weekday. Written by US finance commentator, Robert Armstrong it marries hard facts with strong opinions, cutting through the noise.
Do more with FT journalism - additional tools and features
FT.com has tools such as myFT that help subscribers get to the news that matters most to them more quickly, but there are also extra features designed specifically for FT Professional subscribers based on feedback from our corporate and education audiences.
Workspace
Get tailored and relevant FT content recommendations that relate to your job or main areas of interest.
Highlighting
Select key points from FT articles and save them to your Workspace so they’re easy to find and return to.
Work smarter - workflow integration and apps
The FT app for iOS and Android devices is particularly popular with Professional subscribers, who often use their commute to get up to speed on the top stories. An FT Professional Subscription enables FT journalism to also be viewed on a host of platforms that are widely used in organisations and universities for media monitoring and in-depth research.
Receiving relevant news in a timely fashion on the systems being used most throughout the day, helps to save time and encourage decisive action on breaking stories.
Access to FT content on 60+ platforms
An FT Professional Subscription allows FT journalism to be accessed on over 60 aggregators and media monitoring services including Bloomberg and Factiva.
FT for Microsoft Teams App
Discover, save and share the FT in Microsoft Teams.
We’re here to help - support and services
When organisations decide to invest in an FT Professional Subscription, they do so with goals in mind that the subscription is intended to help achieve. Customers have a number of services available to draw on in order to help drive adoption and ensure the subscription is used effectively.
Customer Success team
Speak to a specialist team of Customer Success Managers who offer product expertise and knowledge to help organisations realise the full value of the service.
Subscription Manager
For administrators, this is the go-to place to manage your FT Professional Subscription. Subscription Manager is for far more than just adding and removing subscribers. Download usage reports, set up Single Sign-On for a faster and more secure login experience for end users, or even start a trial to allow your subscribers to test new features.
With Subscription Manager, we can control how the service is implemented and I get a transparent view of how the service is being used.
Head of Information Resources, Gowling WLG
Enhance your FT Professional Subscription
FT Professional exists to help organisations get more from FT journalism, and is developing a number of additional services that can be included as part of an FT Professional Subscription to help those in specific roles and functions enjoy another layer of value from FT content.
Speak to your Customer Success Manager about how to enhance your subscription further.
Advanced Sharing
Share FT articles at scale with non-subscribers through FT.com or FT apps. Include highlighted sections of text in order to draw attention to key talking points and advance conversations with clients and colleagues more quickly.
How else does FT Professional work with organisations?
Republishing
Leading publications and businesses use FT Republishing in order to diversify their content mix. The service includes news, video, podcasts & graphics and leverages the quality and reputation of FT journalism to help brands grow and engage their audiences.
Integrated Solutions
Full-text FT articles delivered in a machine readable format. Customers receive reliable and relevant information via API which can be processed for activities such as algorithmic trading, or risk and reputation management.
Partner Programme
Organisations often want to access FT content using a wide variety of technology solutions. FT Professional works with 60+ third party channels through the Partner Programme to integrate FT journalism into their client offering using a datamining licence.
Learn more about FT Professional
FT Professional equips users with specialist knowledge and tailored insights from the Financial Times to help them make the best strategic and commercial decisions in an unpredictable global environment. Our customers get more from FT journalism through additional resources, curated news and action-oriented tools.
Help your team make better business decisions with the FT’s trusted commentary and analysis. For more information about how FT Professional can help your organisation, please get in touch.
