Are you a desktop FT.com newshound or do you prefer to peruse a curated email briefing? Maybe you are an FT app devotee? Whichever way you prefer to read, the good news is that FirstFT – your curated morning news digest of the day’s top stories – is available on each of these platforms.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
If there’s one thing that makes a business stand out from any other organisation, it’s the ability of your client facing professionals to foster a much deeper understanding of their client’s issues and providing advice that is directly related to achieving their outcomes.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.