The Assets that Matter

Are you a desktop FT.com newshound or do you prefer to peruse a curated email briefing? Maybe you are an FT app devotee? Whichever way you prefer to read, the good news is that FirstFT – your curated morning news digest of the day’s top stories – is available on each of these platforms.

As part of a Group Subscription to the Financial Times, users can take advantage of our selection of curated email newsletters on a range of topics.

According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.

Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.

In this post, we examine the actual sales performance for a 15 person sales team and how much each person reads the FT digitally.

Most individuals and business teams can think of ‘workflow’ as the daily steps and tasks they undertake in order to complete their projects and job.

Typically, from a student in an academic environment to a veteran in a well established organisation, continuous professional development is critical to the success of the individual and organisation.

If there’s one thing that makes a business stand out from any other organisation, it’s the ability of your client facing professionals to foster a much deeper understanding of their client’s issues and providing advice that is directly related to achieving their outcomes.

Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.