Long Story Short is the latest newsletter from the Financial Times, bringing you the biggest stories and best reads - handpicked by a different FT journalist every Friday.
According to recent statistics, marketers continue to face challenges in their content marketing strategy. From thought-leadership, to editorial resource, content curation and production, budgets are tight and timing is key, there’s a whole host of different areas to address. Then bringing it together in a synchronised fashion becomes yet another challenge.
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