We’re always interested in finding out from our customers how we can make their lives easier. A number of key themes were constantly repeated from the people who are responsible for managing access to FT content on behalf of their organisation. We listened, and created Enterprise Tools.
One of the challenges we hear most frequently from prospective readers is that they don’t have time to sift through the abundance of news coverage – and that they’re hungry for a source that cuts through the noise, delivering trustworthy information when they need to know it.
The problem nowadays isn’t getting information - it’s getting the right information, at the right time, to make informed decisions. The way that markets are reported affects the way they are perceived, and consequently the way investors behave.
Did you know you can use your company’s identity provider to easily and securely access FT.com? Available as part of an FT Group Subscription, your organisation can integrate FT Single Sign On (SSO) for seamless access to FT.com and FT apps using a centralised login system.