Blogs, news and insights
Tag – Business-growth
Jan 2016

Does reading the FT help you sell more?


This graph shows the actual sales performance for a 15 person sales team and how much each person has read the FT digitally.

  • On the vertical axis is the amount of sales per person
  • On the horizontal axis is a score for how well read that person is. The score measures the Recency, Frequency and Volume of reading the FT digitally (RFV)
  • The size of the bubble indicates how many FT articles this person has read in the last 5 months
read more »