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Why do senior managers subscribe to the FT?

In a world where professionals are overloaded with information, clarity on what's likely to be most relevant or impactful is hugely valuable to business leaders. A day in the life of a senior manager is filled with vital decision making and adapting to changes in their business environment, whilst also squeezing the most out of the little time they have spare.

This post explores some key challenges faced by senior management teams and how accurate, insightful and connected coverage delivered through an FT Group Subscription can help.

Managing risk in an ever-changing environment

While organisations will be aware of events happening in their own industry, there is always a threat of new risks that can emerge from outside of a decision maker's field of vision. Senior management teams therefore use the FT to connect the dots between industries, regions and news topics in order to identify and effectively manage all manner of risk - whether that's political unrest in a key market, the potential impact of a disruptive new technology, or major societal and cultural shifts.

The accuracy and validation of FT journalism is also crucial. All FT articles are double-sourced, enabling subscribers to trust the information they read.

The Wirecard accounting scandal is just one example that illustrates the lengths FT journalists will go to in order to take subscribers beneath the surface of a story. FT correspondents including Dan McCrum were raising questions about the payments company since 2015. The FT acted as a trusted guide as the story unfolded and was a valuable asset in helping those investors, vendors and other stakeholders who were willing to listen, to manage their exposure to the firm.

Through FT.com we can keep up-to-date on key developments and trends from around the world, particularly in emerging markets, thereby providing a global context for our business.

Paul HuntSenior Finance Manager, Euromoney Institutional Investor

Effective risk management means having the right tools at your disposal. The FT's cross-border and politically neutral coverage offers senior managers the breadth required to form a 'big picture' view and spot risks from any angle.

An FT Group Subscription enables senior management teams, specific departments or even entire organisations to have access to a common source of market intelligence for risk monitoring. The selected premium columns and newsletters below add greater clarity on the decisions that may be taken as a consequence of events in the news.

  • Lex is a premium daily commentary service, helping readers make better investment decisions by highlighting emerging risks and opportunities.
  • #techFT gives you news, comment and analysis on the big companies, technologies and issues shaping this fastest moving of sectors. Spot investment opportunities within the tech space and understand the impacts of evolving regulation.
  • Moral Money is a twice weekly newsletter diving into news and analysis about the impact of ESG (Environmental, Social & Governance) and why senior management need to take notice. The video below with Chair of the FT’s Editorial Board Gillian Tett, explores the importance of paying attention to ESG and how it is as much about risk management as it is about social responsibility.

Making confident strategic decisions

Senior management teams require trustworthy sources of analysis when formulating corporate strategy. The amount of information available digitally and the prevalence of fake or unvalidated news makes taking decisive action more difficult than ever.

Senior decision makers want clarity but don't want to spend hours digesting huge numbers of different information sources. The FT invests significant time and effort to do this work on behalf of its subscribers, and generate insights that are both clear and concise.

For instance, the Due Diligence daily briefing on mergers & acquisitions and private equity curates the most important corporate finance stories from across the web, as well as uncovering scoops and producing its own must-read exclusives. Subscribers to Due Dilligence receive a succinct yet comprehensive view that tells them just what they they need to know without additional noise.

The FT is a credible anchor to check either my perspective or someone else’s view. It helps me to be more confident in my opinions and decision-making.

Garth KlintworthAbsa Bank, Head of Global Markets

An FT Group Subscription equips teams with full access to FT.com content and tools, including premium curated briefings such as Due Dilligence. By summarising and interpreting issues for readers, the FT's premium content helps business leaders make decisive and informed strategic decisions.

Using time efficiently

With only a finite number of hours in a day, making the most of your time is invaluable. No business professional can consume every single piece of information that may be relevant to them. Nonetheless, it doesn’t make the need for a broad perspective on business, politics and economics any less important.

While premium FT content helps readers cut through the noise by distilling multiple sources it into shorter insights, a group subscription also provides a range of tools to help senior managers stay on top of key stories as they break.

  • myFT allows subscribers to follow thousands of industries, regions, companies and people. Individuals can then set up email alerts for newly published stories or create their own daily or weekly email newsletter.
  • Mobile apps enable access to FT commentary and analysis on-the-go for Apple and Android devices.
  • Podcasts offer another way of consuming FT content, and cover a range of topics and themes including banking, technology and politics.
  • Third party channels are one-stop shops that aggregate thousands of news sources into one hub. The FT is available on 60+ news aggregators.

The FT is an invaluable resource for keeping up to speed on global trade and policy, and with myFT I'm able to closely follow the key topics that impact my daily work. The instant alerts, along with the FT's range of email newsletters help me save time on research and I value it as a trusted source of information that provides a range of perspectives.

Will MackerethSupply Chain Director, Nestlé Vietnam Ltd.

Leaders from over 4000 organisations around the world rely on an FT Group Subscription to provide geniune business insights, when they need them and on the platforms and devices they use most.

Group Subscriptions - Get in touch

An FT Group Subscription extracts the intelligence that’s relevant to your business and delivers it via the media and technologies that suit you best, saving you time and keeping you informed on what matters.

Help your team make better business decisions with the FT’s trusted commentary and analysis. For more information about how the Financial Times can help your organisation or to request a free trial, please get in touch.

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