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Why do organisations subscribe to FT Premium?

In previous posts we’ve looked at what is included in an FT Premium subscription, as well as asking readers which premium newsletters and features they value most. Subscribers recognise the value of the FT’s premium content but what are the tangible business benefits that make it worth paying for?

Over 4,000 organisations around the world now access award-winning analysis and insight through an FT Group Subscription. Those customers often refer to the competitive advantage they gain from Financial Times intelligence, but let’s dive into the key traits of FT Premium and what it provides businesses that they can’t readily access elsewhere.

What differentiates FT Premium from other FT content?

In summary, a standard subscription will help you stay informed on the most significant corporate, financial and political developments from around the world. Premium goes much further and either offers deeper insight to these same news events, connecting their significance with other topics, or covers unique FT stories in more detail, providing greater clarity on the decisions that may be taken as a consequence.

An FT Premium subscription is best thought of in terms of the value of the insights it produces rather than the volume of articles published. The FT invests considerable resources in premium content so information across hundreds of sources can be aggregated and the meaning distilled into a concise format.

We are pleased many subscribers are willing to pay extra for FT Premium, of which Lex is the flagship. This gives us the resources to research deeply and edit hard. Many free blogs are longer. Most say less. Lex is more!

Jonathan GuthrieHead of Lex and FT Associate Editor

Premium helps to mitigate against risk

Information overload is a common affliction for many executives but market intelligence is increasingly critical. Recent research conducted with more than 500 Financial Times subscribers suggests that many businesses are now committed to spending more on credible, decision-ready information.

All organisations have any number of risks they need to protect against, but decision makers can’t consume every single piece of information that could be relevant. FT Premium provides unlimited access to FT journalism, giving executives confidence that they’re not missing anything of importance to them or their business.

The Wirecard accounting scandal is not only evidence that using unvalidated information is a risky game (just ask those fund managers who bet hundreds of millions of euros of their investors’ money that the FT reporting was wrong), but demonstrates the extra miles FT journalists will go to take premium subscribers beneath the surface of a story.

Premium supports decisive action

It’s one thing to be informed, but another entirely to fully understand the ramifications of news stories and what action should be taken consequently. FT Premium covers a whole host of topics, from sustainable investing to global economic policy, in both article and newsletter form.

These premium ‘brands’ such as Moral Money and Free Lunch may differ in terms of theme, but they all share the ability to unpick complex situations in as few words as possible. The FT is well-regarded for its reporting of the facts, but by deciphering the meaning of those facts and the potential knock-on effects, FT Premium provides an extra layer of value in supporting decision making.

The FT has moved to another level of value addition in my eyes. I love Free Lunch because it rounds-up, summarises and interprets issues for me.

Auret van HeerdenCEO, Equicion

Premium cuts out additional noise

Brevity and clarity are two fundamentals of FT Premium content that subscribers value highly. Huge amounts of effort and time are required to digest hundreds of global information sources and distill that into genuine business insight. Many organisations don’t have those kinds of resources, which is why they look to the FT.

The daily Due Diligence newsletter on mergers & acquisitions and private equity not only uncovers scoops you won’t find elsewhere, the specialist team of reporters also curate the most important stories and analysis from across the web.

There simply is no global briefing on corporate finance, private equity and M&A that is more comprehensive than Due Diligence. There are several very good US-focused newsletters, but there is nothing that has the scope and reach of our global network.

Arash MassoudiFT Corporate Finance and Deals Editor

By being a ‘one stop shop’ for all things corporate finance, Due Diligence readers save time by reading only what they need to know. Less noise. More signal. That’s the mission and a guiding principle across the FT’s premium offering.

FT Premium interprets hundreds of sources from across the globe, to deliver business-critical insight, opinion and analysis you won’t find anywhere else. With expertly curated content in a consumable format, FT Premium is the trusted source you need to explore your business opportunities.

Support your team’s decision making and request a trial to try FT Premium for free.

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