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You can help your organisation adopt an intelligence-sharing culture

Amid all the global events happening that force change on organisations, the conversation continues on how to appropriately distribute information throughout a business’ workforce.

Companies are adapting to agile working, and people are finding their feet in a rapidly changing environment. But how do organisations combat these challenges, and ensure that information is dispersed in an efficient and appropriate way?

The FT have conducted research with over 500 of its readers globally to better understand the current landscape of data and information within organisations, and to identify the challenges that business leaders face in sourcing and distributing market intelligence for strategic and commercial benefit.

Organisations worry that they are failing to share market intelligence and insight throughout their organisations owing to the lack of a top-down culture of intelligence-driven decision-making – or the internal infrastructure to create one:

  • 56% say their organisation needs to do more to ensure all employees have access to a wider range of information/data sources
  • 51% say their organisation needs to invest more in communication tools to disseminate market intelligence quickly throughout the organisation
  • 47% say they need to make significant investment in their digital infrastructure to improve the speed at which we share market intelligence
  • 47% agree that their organisation lacks a sufficiently robust framework for sharing market intelligence across functions

The more we can use data to form our own opinions and take our own positions on issues and subjects at large, the more valuable we’ll be perceived to be by others in our organisation, and by clients.

Stephen PhillipsGlobal head of business information & analytics, Morgan Stanley

How can an FT access licence help?

  • The FT validates and distils information from hundreds of sources to deliver accurate and unbiased news, expert analysis and market intelligence;
  • It’s a dynamic business tool that offers delivery mechanisms to help organisations embed the FT within their business at scale and volume; to better exploit the value of market intelligence;
  • The FT offers a range of tools and services to ensure information is filtered and tailored to the needs of different user groups;
  • Teams can access the information easily within their workflows and systems, and users can receive training/support to accelerate adoption and use of the service to achieve business goals.
All FT subscribers get full access to FT content across desktop, mobile and tablets. However, the main differentiators of a group subscription are:
  • Market intelligence can be utilised systematically throughout an organisation
  • Access to the FT across other applications such as Factiva, Bloomberg, and Lexis Nexis to add content sources in pre-packaged apps
  • The ability to integrate FT content into existing workflows and databases, for example:, Sharepoint intranets and learning management systems
  • Volume pricing discounts dependent on number of users that need access
  • Training, online tools and admin services to offer advice on how to best utilise

With over 125 years as one of the world’s leading news and information organisations, the FT provides businesses, governments and education institutions across the globe, with award-winning journalism and tools to help them achieve their goals faster.

For more information about how the Financial Times can help your organisation or to request a free trial, please get in touch.

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