Organisations worldwide are using the FT to equip advisers with the industry knowledge needed to keep them ahead of competition.
Commercial awareness is increasingly seen by professional firms as a differentiator in a competitive market. 89% of advisers agree it directly contributes to achieving business outcomes, such as client wins and retention (FT Research: Embedding Commerciality 2015). Advisory firms use the FT to learn more about their clients and the industries in which they operate, so fee earners can engage more effectively with clients, identify new opportunities and build better client relationships. From legal and accounting to management consulting, 84% of advisers across the professional services sector agree that reading the FT helps them be more commercially aware.
We’ve been delighted with the flexibility of the programme, which enables us to pay a single fee and have the FT content delivered through multiple channels. Our staff appreciates the context which the newspaper provides and they see it as a valuable part of their preparation for the day ahead.CIO, Clifford Chance LLP