Kroll is a multinational financial advisory firm. The firm specializes in a range of business areas. This includes helping clients make better business decisions around valuation, real estate, taxation, cybersecurity, M&A advisory and other corporate transactions.

With its main corporate headquarters based in New York City, Kroll employs over ’6,500 professionals in 140 countries and territories around the world. The firm sees itself as a unified brand and recognizes the importance of having all its employees on the same page when it comes to global news and updates.

From our storied beginnings as "Duff & Phelps" in 1932 - to a new firm and expanded capabilities - and now One Team, One Kroll, the firm has added more than 30 complementary companies to its portfolio.

Kroll provides extensive support throughout M&A and other corporate transactions. As a leading middle-market advisor, Kroll’s corporate finance unit delivers trusted and objective advice to solve critical business issues and support its client base. When it comes to staying up to date with the latest industry knowledge, the team at the firm utilize FT.com as a global source of news and analysis.

Bob Bartell is President of Corporate Finance for Kroll and has been with the firm for 24 years. Over this time he has experienced shifts in leadership requirements and client expectations. An important part of his role is ensuring that his clients receive a high level of advice and impartial financial guidance.

When asked about his role Bob stated that as client needs and the industry can change so quickly his role requires him to be agile and adaptable. “We see the world change in front of us,” he says. “Much of my role is about leadership, representing the firm and being externally focused with our client relationships.”

Through their FT Professional Subscription, Bob and his team gain a competitive edge and can advise clients to the highest standards. The connected nature of the global editorial team enables FT journalists to collaborate and share expertise across regions and industries. This helps firms like Kroll avoid 'tunnel vision' and identify potential risks or opportunities for clients more quickly.

The foundations of Kroll’s success comes in the form of tailored financial advice to build on their client relationships. From public companies, private equity firms to family businesses or entrepreneurs — there isn’t a one size fits all approach to the range of its client base.

Bob makes it clear that when advising clients, it's important to look through an external, independent lense. “We’re providing an outsourced function to help clients make better and more informed decisions.” he highlights. “There may be factors that our clients are less familiar with, so we provide the expertise, support and preparation to guide them.”

Companies like Kroll turn to the FT for up-to-date, in-depth analysis of the industry trends affecting their clients. In order to react to any opportunities or risks associated with his clients, Bob uses FT.com. “I read the FT almost everyday, I’m kind of a news junkie,” Bob remarks. “I think it's important to be complete, in terms of my business mind and what I’m up to date with.”

With an FT Professional Subscription, Kroll accesses a well-informed and trustworthy source of analysis providing a wide scope of breaking news and information. The FT’s actionable insights help bolster client advice and secure these relationships.

To support the development of new and existing client relationships, it's important that Kroll fosters an international perspective when advising clients. The company operates across continents and relies on the FT to enhance cross-border knowledge and insights.

With his access to FT.com, Bob values the balanced perspective he receives from FT content. “Some papers I read generally bring a biased perspective,” he says. “What I read in the FT is more balanced with different perspectives and it confirms the facts.” By making use of an FT Professional Subscription, Bob has access to over 600 FT journalists on a global scale. The FT’s editorial coverage crosses different global industries and connects the dots between trends.

Bob also believes that different countries experience similar challenges and can relate and learn from each other. “Take the current U.S. administration’s infrastructure plan for example, this is a US-based solution. However, many other countries are dealing with the same challenges that this infrastructure plan resolves,” Bob explains. “I understand that different countries can have similar dilemmas and FT content helps bring the understanding of these global issues to life.”

“It's important to understand there are different ways of thinking globally,” Bob highlights. “From a global perspective, each region is very different in how investors operate and it's important to recognize some of those nuances to be globally aware.”

The FT is a source of global commercial awareness and subscribers can readily access international business news, analysis and market data. For subscribers like Bob and his team, the FT helps them gain a global comparative advantage when comparing opportunities and risks on an international scale. In turn, this solidifies their commercial perception and position as trusted advisors to their diverse client base.

Another building block to securing strong client relationships is by having flexible and easy access to relevant analysis and information. With access to FT.com, Bob is able to readily find analysis and insights applicable to fulfilling his client’s needs.

By being able to access FT.com, Bob is never far from the information he needs. “Whether I’m at home or work, I always have access,” Bob explains. “I really benefit from the accessibility, quick navigation and just being able to find exactly what I need, whenever I need it.”

Another benefit Bob highlights is easily sharing FT content with his colleagues and clients alike. “Sharing FT articles using the gift link or share button is of tremendous value to me,” Bob explains. “Just being able to forward an article or copy a link to my colleagues who are also on our corporate subscription is so straightforward.”

By having an FT Professional Subscription Kroll ensures that all departments and employees are on the same page by providing them with full access to FT.com. In turn, this helps strengthen client relationships. The more knowledgeable an advisor is, the better they are when helping clients make informed business decisions.

Request a free trial today and see how our award-winning journalism, from 600 journalists across the globe, can help you and your team make informed decisions and reach your goals faster.