Edge of Intelligence
New research conducted with more than 500 readers of the Financial Times suggests that many businesses are now committed to spending more on market intelligence. However, it also reveals anxiety about how to maximise returns on investment. This report explores how leaders are overcoming such concerns; confident they can exploit fresh sources of data, navigate disruption and create new revenue streams.
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In a world where lateral thinking is upending age-old industries, businesses require an intelligence edge.
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Chief Executive, IPSOS Mori
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