The Assets that Matter

The political, economic and social landscape is fast-moving. And much of it is driven by technology disruption. Within the academic and education market, this has had a great number of implications from how disciplines are taught in the classroom or through distance learning; to the work skill sets and experience companies demanding from graduates.

According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.

Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.

In this post, we examine the actual sales performance for a 15 person sales team and how much each person reads the FT digitally.