Financial Times Group Subscriptions are priced based on the number of people in your organisation who read the FT frequently. Our engagement-based pricing model follows three key principles:
We work with you to determine the number of people who require frequent access to FT content. 'Frequent' means reading nine or more articles within a rolling 30 day period. We call these people ‘core readers’ and you pay for their access and a volume discount is applied.
We also provide access to a wider group of people who just need to read the FT occasionally. By occasionally, we mean anybody who reads eight or fewer articles in a 30 day period. We don’t charge for their access to the FT.
So your organisation or department enjoys unlimited digital access to the FT, and you only pay for frequent or core readers.
We help customers manage budgets by fixing the price for a year and providing usage reports, so you can understand how many core readers are on your subscription. This engagement data is used to determine the price of your subscription on renewal.
If the number of core readers grows, you decide whether to pay for additional core readers upon renewal, or restrict access to manage your budget.