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Baker McKenzie: Sharpening commercial awareness
Commercial awareness is knowing about the deals, transactions and macro issues that might affect a client. The FT helps you keep up-to-date in a fast-moving environment, so you can better understand how your advice will affect your client’s business.
The FT is becoming a part of our fabric. It pays to be informed and I think we’re seeing the results of that.
Partner, Baker McKenzie
FTI Consulting: Strengthening client relationships
With tools such as myFT and email alerts you can monitor the issues important to clients and provide advice within a commercial context. Share up to 20 gift articles each month with clients or colleagues in order to use specific stories as reference points or a catalyst for a conversation.
I use the FT as a top priority for all of our clients, spotting trends from top journalists. Everything we do revolves around information from the FT.
Senior Consultant, Strategic Comms, FTI Consulting
Credit Suisse: Informing relationship managers
By using state of the art technology, Credit Suisse capitalises on the opportunity to use the Financial Times premium content collectively to increase productivity of its relationship managers and the returns for its clients.
Our research has shown that the use of independent sources such as the Financial Times enhances the confidence of Relationship Managers, and more informed RMs provide better advice.
Managing Director, Credit Suisse & Board Director, Move Digital AG
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