Inform, reward and grow




your client base

For over 130 years the Financial Times has produced forward-looking analysis and accurate, global coverage of markets, business and politics.

FT Gift Subscriptions can improve client retention, enhance your brand and boost customer acquisition.

Get in touch to discuss how we can

help your business.

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What are FT Gift Subscriptions?

Offer your clients either Digital or Premium Digital subscriptions to ft.com and provide them with an unparalleled source of global news, opinion and analysis.

  • Improve customer loyalty and retention
    Help your customers stay informed and improve their decision-making, therefore strengthening their affinity with your brand.
  • Enhance your organisation’s credibility
    Demonstrate that you are a trusted brand that recognises the need for quality information sources.
  • Acquire new customers
    Use the benefits of FT access to add to your value proposition

    to prospective clients.

We feel that having an FT partnership brings credibility to our business. Giving out these types of subscriptions to our customers further demonstrates we are a trusted and reliable investment platform where people can expand their knowledge of global markets.

Ben Levin Customer Loyalty Programme Manager, eToro

eToro uses FT


Gift Subscriptions


to assist

clients’ investing decisions

The challenge

The growth of online investing means more people than ever have

access to the financial markets. Trusted information sources are vital

for new investors to support their decision-making and mitigate risk.

The solution

eToro, an online investment platform founded in 2007, provides

ft.com access to their top tier customers using FT Gift Subscriptions.

The benefits

eToro's clients can make better investment decisions more quickly,

using FT journalism to guide them. FT access is one of the most-cited

educational benefits of being on eToro by their users.

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What do your customers get




with their FT Gift Subscription?

Gift your customers either

Digital or Premium Digital access to




ft.com and FT apps across all their digital devices.

Digital

Essential news and opinion

Key features:

  • Commentary from over 600 journalists in 50+ countries covering markets, politics, business, tech and more
  • FirstFT: a daily newsletter with the global stories you need to know
  • Share 10 articles per month with colleagues, family and friends

Get in touch to request pricing

based on your needs

Most popular

Premium Digital

All the benefits of Digital, plus deeper analysis and insight

Key features:

  • Lex: our agenda-setting column on business and finance that highlights key emerging risks and opportunities
  • Access to all newsletters, including 17 exclusive to Premium, with curated updates on global themes including M&A, tech and responsible investing
  • ePaper: a digital replica of the print edition for all devices
  • Share 20 articles per month with colleagues, family and friends

Get in touch to request pricing

based on your needs

Find out more

Submit your details to discuss your requirements

for FT Gift Subscriptions.