Inform, reward and grow
your client base
For over 130 years the Financial Times has produced forward-looking analysis and accurate, global coverage of markets, business and politics.
FT Gift Subscriptions can improve client retention, enhance your brand and boost customer acquisition.
Get in touch to discuss how we can
help your business.
What are FT Gift Subscriptions?
Offer your clients Premium Digital subscriptions to FT.com and provide them with an unparalleled source of global news, opinion and analysis.
- Improve customer loyalty and retention
Help your customers stay informed and improve their decision-making, therefore strengthening their affinity with your brand. - Enhance your organisation’s credibility
Demonstrate that you are a trusted brand that recognises the need for quality information sources. - Acquire new customers
Use the benefits of FT access to add to your value proposition
to prospective clients.
We feel that having an FT partnership brings credibility to our business. Giving out these types of subscriptions to our customers further demonstrates we are a trusted and reliable investment platform where people can expand their knowledge of global markets.
Customer Loyalty Programme Manager, eToro
eToro uses FT
Gift Subscriptions
to assist
clients’ investing decisions
The challenge
The growth of online investing means more people than ever have
access to the financial markets. Trusted information sources are vital
for new investors to support their decision-making and mitigate risk.
The solution
eToro, an online investment platform founded in 2007, provides
ft.com access to their top tier customers using FT Gift Subscriptions.
The benefits
eToro's clients can make better investment decisions more quickly,
using FT journalism to guide them. FT access is one of the most-cited
educational benefits of being on eToro by their users.
What do your customers get
with their FT Gift Subscription?
Gift your customers Premium Digital access to
ft.com and FT apps across all their digital devices.
Premium Digital
Essential news and opinion, as well as deep analysis and insights
Key features:
- Commentary from over 700 journalists in 50+ countries covering markets, politics, business, tech and more
- Lex: our agenda-setting column on business and finance that highlights key emerging risks and opportunities
- Access to all newsletters, including 17 exclusive to Premium, with curated updates on global themes including M&A, tech and responsible investing
- ePaper: a digital replica of the print edition for all devices
- Share 20 articles per month with colleagues, family and friends
Get in touch to request pricing
based on your needs
Find out more
Submit your details to discuss your requirements
for FT Gift Subscriptions.