Share FT articles
with 100+ people
PR advisers can share award-winning market intelligence from the FT
to spark conversations about new opportunities or risks with groups of clients.
FT Enterprise Sharing enables frictionless sharing of FT article links, regardless of whether recipients have FT login credentials or not.
- Share more FT content - Enterprise Sharing links can be opened 100 times or more, depending on your requirements.
- Use your existing FT.com account - Links are redeemed using the current sharing buttons on ft.com and the FT app.
- End login friction - Avoid paywalls and barriers when sharing key articles and important coverage directly with clients.
- Stay in touch - Use FT articles as informal touchpoints to engage clients on issues of geniune importance to them or their business.
Build stronger client relationships
Utilise a trusted source of market analysis to engage clients in meaningful discussions about potential opportunities or risks. Add value to client-adviser relationships by sharing articles that will educate and inform customers about key issues they should be thinking about.
A day rarely passes when we do not share articles by FT journalists to provide and provoke valuable discussion points, both within the firm and externally with clients.
Chairman, Headland Consultancy
Establish yourself as a trusted adviser
By sharing insights from the FT and coupling these with their own thoughts and interpretations, PR advisers can differentiate themselves from competitors, showcase their market knowledge, and ultimately win more business.
I find the FT particularly useful as we often need to know information about our clients or understand markets and the environment that they’re working in, in order to provide them with the best advice. We want to be an extended part of a client’s team.
Managing Director, Public Affairs, FTI Consulting
