Strengthens product creation with the FT
Daiwa Asset Management needs to stay on top of the latest market developments.
Teams and individuals at Daiwa are provided with up-to-date FT intelligence, insight and analysis on demand in order to innovate and generate new product ideas.
Daiwa uses the FT effectively to strategise how investment products will work, and to generate clear, informative marketing materials to offer their products to clients.
A leading company in Japan
Daiwa Asset Management, a member of the Daiwa Securities Group, is one of Japan’s largest asset management companies, with a high number of assets in its portfolio. The company focuses on mutual funds. Headquartered in Japan with a network of offices worldwide, they provide global investment solutions, while also paying close consideration to the Japanese clients.
Using the FT to generate fresh ideas
The Japanese investment industry is changing rapidly, with an increasing focus on mutual funds and distribution houses. In the face of this rising complexity, Daiwa needed to keep up to date with the latest market developments in order to innovate and grow. Daiwa’s product managers are constantly seeking to generate new product ideas at the right time. As a result, they also needed access to relevant, high quality data analysis to explain market trends to its clients and distribution houses.
Making informed business decisions with FT insight
Daiwa chose the FT Group Subscription to ensure their employees had access to trusted, quality coverage of the global financial markets and the economy. This means that teams and individuals in Daiwa now have access to FT news insight and analysis on demand. They use this expert intelligence to generate new products, strategise how these products work, and then market them to clients. Mr Tone, Senior Product Manager, explains: “At a global level, we acquire much valuable information from the FT’s in-depth articles and special reports.”
The company benefits significantly from following topics including:
Daiwa is also keen to track global investors’ opinions about Japan – access to the FT makes this possible timely and effectively. By following the FT’s dedicated “Women in Business” stream, they get the latest on how other countries are seeking to redress gender inequality and support diversity in the workforce. This information in turn influences the investment products.