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We have agreements with a number of organisations, like wealth management firm Qtrade, who republish our journalism to fill gaps in their content strategy, engage their audiences, and as means to position themselves as trusted thought-leaders in their industry.

Before we partnered with the FT, we had very little content we could distribute. This has been a great way to fill a gap in our marketing, not only to our clients but to new prospects too. The Financial Times now provides a third of our total content.

David Gilmour, Online Marketing Manager, Qtrade