FT Publishing Conference 2020
Overview

The Financial Times Publishing Conference offers an excellent opportunity to explore how the commercial licensing of the FT can provide essential content to complement your own editorial and content strategies. We will discuss how we reach new and engage existing audiences. We will provide behind the scenes insight into how the FT continues to be a leader in a highly competitive and uncertain economic climate.

We will explore how technology, data, platforms and insights are used; how we approach storytelling and our innovative product offerings that ensure our business model is sustainable.

With a strong lineup of speakers, we welcome debate and challenging ideas to create the best outcome for all, celebrated with an evening dinner as a thank you for participating.

This event is by invitation only and free to attend.

Conference dates: 16th & 17th April 2020, with a private dinner on the evening of the 16th.

Register here:

Video highlights of the 2018 Publishing Conference

FT Speakers
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Rhoula Khalaf

Editor

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James Lamont

Managing Editor

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John Kundert

Chief Technology Officer

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Jon Slade

Chief Commercial Officer

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Caspar de Bono

Managing Director, B2B

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Alastair Mackie

Head of Digital Development, Commercial

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Lindsay Nicol

Lead Data Analyst

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Oli Elliott

Lead Data Scientist

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James Mann

Global Sales Director - B2B Content

Agenda

08:30

Registration and breakfast


09:00

Welcome remarks

Caspar de Bono, Managing Director, B2B


09:30

Presentation: How to use data to drive audience engagement

Oli Elliott, Lead Data Scientist
Lindsay Nicol, Lead Data Analyst


10:15

Break


10:40

Presentation: Changes in advertising business models and balancing an ad-driven against a subscriber-driven revenue model

Jon Slade, Chief Commercial Officer


11:30

Keynote address: Key editorial themes

Roula Khalaf, Editor


12:00

Editorial perspective: Podcasts and newsletters

Renee Kaplan, Head of Audience and New Content Strategies


12:20

Commercial perspective: Podcasts and newsletters

Alastair Mackie, Head of Digital Development, Commercial


12:50

Lunch


13:50

Presentation: How we use Enterprise Tools, Lantern and Deepview

James Mann, Global Sales Director - B2B Content


14:35

Case study: A joined up approach to subscription management - what we are discovering as we take a more customer oriented approach.

John Kundert, Chief Technology Officer


15:20

Round table discussion


15:50

Break


16:05

Client panel discussion


16:50

Keynote address: Changes in the newsroom as we continue to shift to digital

James Lamont, Managing Editor


17:35

Closing remarks

Caspar de Bono, Managing Director, B2B


09:00

Arrival and breakfast


09:30

Welcome remarks

Caspar de Bono, Managing Director, B2B


09:45

FT Strategies Case Study


10:30

A look at how the FT disrupted the New York Times and digital startups such as Axios with its corporate finance newsletter Due Diligence

Arash Massoudi, Corporate Finance and Deals Editor


11:00

Break


11:15

TBC


11:30

Tour of Newsroom


12:30

Lunch


Previous Attendees
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Venue
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The conference will take place at Bracken House, the Financial Times headquarters in London.

Address: Bracken House, 1 Friday Street, London, EC4M 9BT

Dinner venue
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Housed within the Grade 1 listed former Midland Bank, The Ned has a distinctive personality, evoking a sense of 1920's glamour and combining the attention to detail and service of a boutique hotel, with grand proportions.

Address: The Ned, 27 Poultry, London EC2R 8AJ

Accommodation
Register here: