Through a series of talks and roundtable sessions, this conference will facilitate discussions on how we are adapting to the opportunities of digital media.

We will provide a critical analysis of the rapidly changing content publishing platforms, and how the FT has responded from an editorial, product, and commercial perspective.

Our presenters welcome tough questions about our business and financial models in order to shed light on which strategies will give news publishers the edge over their rivals. We will also explore content marketing and how traditional news publishers are valued at this time of change and uncertainty for the industry.

This event is by invitation only and free to attend.

Conference dates: 8th & 9th September 2016  Add to calendar

Confirmed Speakers
Martin Wolf
Chief Economics Commentator
Lionel Barber
John Thornhill
Innovation Editor
James Lamont
Managing Editor
Renee Kaplan
Head of Audience Engagement
Bede McCarthy
Director of Product
Alec Russell
FT Weekend Editor
Anna Lisinski
Head of SEO
Brooke Masters
Companies Editor
Tom Betts
Chief Data Officer
Caspar de Bono
Managing Director, B2B
Agenda 8th September  Download PDF
09.00 - 09.30

Registration and breakfast

09.30 - 10.30

Welcome and introduction from host

  • Our agenda
  • Challenges and Opportunities for news publishers

Caspar de Bono, Managing Director, B2B

10.30 - 11.15

Media disruption, how to develop a multi-platform and distributed content strategy

  • Growing digital audiences
  • What a new generation of digital publishers can teach traditional media; which start-ups should media owners take note of?
  • How programmatic publisher alliances are working out, and next-generation design and innovation
  • How we adapt quality journalism for third-party social platforms
  • How we create a culture of experimentation within a traditional news environment
  • How we reach new audiences in emerging markets on Whatsapp and Line

Renee Kaplan, Head of Audience Engagement

11.15 - 11.30

Coffee break

11.30 - 12.00

How the FT uses programmatic to promote the brand and sell subscriptions

  • What elements of the programmatic process should be incorporated in-house and when?
  • Does taking programmatic in-house improve the speed of your programmatic journey and transparency?

Sacha Bunatyan, Global Marketing Director, B2C

12.00 - 12.45

How to reinvent your print products for today’s media landscape

The FT adopted a digital-first and audience-first approach in 2015 and now exceed 2 million daily readers. But we are still focused also on growing our original print newspaper. Alec Russell, FT Weekend Editor, will talk about how the 128 year old newspaper has been able to keep its identity, focusing on quality content but also growing a print-only audience across other platforms.

  • How to grow your audience around old and new products
  • Knowing when to experiment: finding new opportunities within digital
  • How to diversify your revenue streams across different platforms
  • Premium content and scale: can we achieve both?

Alec Russell, FT Weekend Editor
Chris Nardi, Advertising Director, Luxury & Consumer

12.45 - 13.30

Lunch break

13.30 - 14.00

How to innovate and monetise branded content

FT2, the FT’s new content marketing proposition, draws on our unique data and editorial expertise, leveraged by customer brands to deliver unparalleled engagement with the most sought-after audiences in the world. Powered by our unique data and refined processes, it brings together our three most valuable assets – our editorial content, our brand and our audience – to deliver commercial results for our clients.

  • Why the FT acquired a controlling stake in AlphaGrid
  • Engage and entertain: how to build innovative content around communities
  • How to best use content distribution to enhance your brand
  • How to monetise your content strategy effectively

Alexis Jarman, Commercial Director, FT2

14.00 - 14.30

Voice of the Customer: Lessons learnt in the past year

  • Diversifying revenue streams
  • Projecting a modern news brand
  • Accelerating digital capabilities

​Lisa MacLeod, Head of Digital, Times Media Group (South Africa)
Moderator: Daisy Donald, Customer Research Manager

14.30 - 15.15

Newsroom Optimisation

Nearly a year after optimising the newsroom, FT.com reached nearly 800k paid subscribers, a 7% YoY increase. For digital circulation, the increase was 12% YoY. James Lamont, Managing Editor will discuss:

  • How the newsroom was optimised to distribute our content strategy across different platforms
  • The challenges we have been overcoming in creating a digital network
  • What the FT is planning going forward

James Lamont, Managing Editor

15.15 - 15.30

Coffee Break

15.30 - 16.30

Brexit briefing

11 weeks after the UK voted to leave the European Union, the Financial Times will gather leaders in news publishing for an exclusive briefing to assess how this historic decision has affected the UK’s relationship with the EU, global markets, and Britain's economy.

Accepting the mandate of the people will be no easy task due to the complex nature of a divorce from the EU. Britain will now need to dissolve a 43-year partnership, revise over 80,000 pages of EU agreements, and renegotiate the country’s trade agreements. What will the implications be for business and inbound investment?

This high-level discussion will be chaired by the FT’s Innovation Editor and former Europe Editor, John Thornhill. Joining him are Martin Wolf, chief economics commentator and Patrick Jenkins, Financial Editor.

Martin Wolf, Chief Economics Commentator
Brooke Masters, Companies Editor
Patrick Jenkins, Financial Editor
Michael Stutchbury, Editor in Chief, Australian Financial Review
Moderator: John Thornhill, Innovations Editor

16.30 - 16.45

Day 1 closing address

  • Summary of our discussions

Caspar de Bono, Managing Director, B2B

18.00 - 19.00

Cocktails & Canapes

Mondrian at Sea Containers
20 Upper Ground
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19.00 onwards

Conference dinner

Sea Containers Restaurant
Mondrian at Sea Containers
20 Upper Ground
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Agenda 9th September  Download PDF
09.00 - 09.30

Registration and breakfast

09.30 - 10.15

Focused growth: how to use data and research to create customer led products and drive new revenue

  • How to use data to drive product development effectively
  • Developing user centric products across different platforms
  • How to expand your digital reach and meet new audience needs
  • Diversifying your revenue streams across all functions of the business
  • Understanding new local audience opportunities within your global business reach
  • Unlocking the commercial potential of new and existing integrated platforms

Tom Betts, Chief Data Officer

10.15 - 10.45

Introducing Lantern: how to enhance digital content and data tools in the newsroom

  • How to enhance digital content tools in the newsroom
  • How to develop content in line with your digital products
  • Using technology to drive audience development and product innovation
  • How to leverage data and SEO effectively

McKinley Hyden, Lead Data Analyst
Anna Lisinksi, Head of SEO

10.45 - 11.00

Coffee Break

11.00 - 11.45

Infusing a product mindset into a content business

The FT has been investing heavily in product development and technology. Bede McCarthy, our Director of Product, will be talking about the FT’s product journey, how to infuse a tech approach into a legacy content business and Next FT has enhanced user experience across multiple devices.

  • Defining audiences and setting goals for each one
  • The importance of design in creating user delight
  • How to choose which experiments to take
  • What data can tell you
  • Extend the value of legacy brand with niche products

Bede McCarthy, Director of Product

11.45 - 12.00

The Financial Times’ editorial strategy

  • Editorial themes in 2016
  • What can we expect in 2017?
  • What does the future with Nikkei look like?

Lionel Barber, Editor

12.00 - 12.30

Round table discussions

  1. Managing technology across product and editorial - David Griffith, Head of Product
  2. How to build a starter kit to understand your customers – led by Daisy Donald, Customer Research Manager
  3. Using audience data to build new advertising products – led by David Buttle, Head of Commercial Marketing
  4. Engaging Communities with compelling video and audio across different platforms - led by Kayode Josiah, Head of Commercial Development, Video & Audio
12.30 - 12.45

Conference closing address

  • Summary of our discussions

Caspar de Bono, Managing Director, B2B

12.45 - 14.00

Lunch Break

13.00 - 14.00

Tour of the FT newsroom

  • Up to 3 delegates welcome at a time
  • Tours will run every 15mins
  • Sign up will be available during Friday’s breakfast session

Conference ends

Why attend?
  • Meet new contacts and cement existing business relationships with key decision makers from across the news publishing and content marketing sectors
  • Discover first hand insights into strategy from the FT’s editorial and commercial teams that can be immediately implemented
  • Hear from peers and influencers about how they see the news publishing business evolve, covering product development, print strategy and content marketing
  • Be part of the debate by adding your views to the discussions in the interactive sessions
Who attends?
  • You are a senior executive in a news publishing or content marketing business with a focus on digital development
  • You want to meet likeminded people addressing the same challenges
  • You would like to learn from both the success and mistakes the FT and your peers have made, and hear case studies from both the leading players and lesser-known or international entities
  • You are developing a business case for digital change
Previous attendees
Unidad Editorial
Milenio Diario
Il Sole 24 Ore
Business Day
Grupo Folha
The Irish Times
Fairfax Media
El Cronista
Le Nouvel Economiste
South Africa

Financial Times
1 Southwark Bridge
United Kingdom
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This event is by invitation only and free to attend.

+44 (0)20 7775 6248 | syndication@ft.com

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