Qtrade
Canadian online brokerage firm republishes FT content to generate demand
The challenge
With minimal internal resources, Qtrade Investor, a brokerage firm with an A rating according to the Globe and Mail’s online broker survey, needed a way to provide their customers with unbiased news on market data, currencies and investments.
The solution
Qtrade evaluated the FT Republishing Platform and chose this as their content platform as it allowed them to easily identify and republish the most relevant articles and best-in-class financial news, helping self-directed inverstors achieve their financial goals.
The benefits
Qtrade experinced less editorial hassle with the FT providing a third of their total content, providing high quality, relevant and accurate intelligence. This gave their audience a first-class experience and and increased levels of interest and engagement.
Helping investors achieve their goal
Qtrade is a Canadian online brokerage firm that aims to help self-directed investors to achieve their financial goals. Its trading platforms, tools and resources help investors to take advantage of market opportunities quickly and make well-informed decisions. Regularly ranked top of Canada’s online brokers for the past decade, Qtrade is used by tens of thousands of Canadians for their online investing. Many of them trade in the US market.