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Understand how commercial / international awareness is a factor in a client’s decision-making process, and the subsequent impact it plays in client wins and retention.
Break down barriers
Learn the factors preventing development of these skills across firms.
Find out exactly how important commercial awareness skills are in helping firms grow.
The FT is a catalyst to conversations, it can act as a spark. We look for potential connections when reading a story in the FT and then discuss with colleagues and clients to see what might come from that. And the market insight and market knowledge in the FT is superb.Paul Lewis, Partner Capital Markets Practice, Linklaters
Spotlight: Commerciality driving business growth
Professional service firms have grown increasingly aware of the importance of their advisers’ commercial capabilities. More than four-fifths (83%) of clients cite that it impacts their decision to select a firm. Consequently, one of the greatest frustrations cited by clients is a lack of commerciality on the part of advisers.
By learning more about their clients and the industries in which they operate, along with how global market changes impact them, fee earners can engage more effectively with clients, identify new opportunities and build better client relationships.