How to become a trusted adviser

In an uncertain business environment, clients want their professional advisers to deliver more commercial advice. A lack of understanding of client businesses is the biggest factor that damages client relationships (FT Research 2015).

An FT Group Subscription is a practical step to improve your firm’s business acumen.

By learning more about their clients and the industries in which they operate, fee earners can engage more effectively with clients, identify new opportunities and build better client relationships.

Get your team started on an FT Group Subscription

Boost the business acumen of your advisers

Industry sector insights

Understand the trends and issues likely to impact your clients.

Global perspective

Build the 'big picture' view to engage in a strategic dialogue with clients.

Financial analysis

Keep up-to-date with M&A transactions and joint ventures relevant to clients.

A trusted source

Rely on the FT as a source of accurate, well researched information.

We’ve been delighted with the flexibility of the programme, which enables us to pay a single fee and have the FT content delivered through multiple channels. Our staff appreciates the context which the newspaper provides and they see it as a valuable part of their preparation for the day ahead.
CIO, Clifford Chance LLP

Tools and Features

FT Group Subscriptions offer a wide range of tools to access content tailored to your needs.

Topic tracking

Filter and customise FT.com based on news about your clients, their industries and the markets in which they operate.

Client conversations

Use FT.com tools to prepare for client meetings and create conversation starters or talking points with clients.

Access on any device

Pay once for access and read the FT on your intranet, CRM system and applications such as Westlaw and LexisNexis.