Blogs, news and insights
5
 
Dec2018

Why global coverage is so essential

 
 
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We hear it often: we live in an increasingly interconnected world. But what does that really mean in application to our daily professional lives? A quick scan of the day’s top headlines reveals how closely President Donald Trump’s policies and actions are linked to events unfolding across the globe – and similarly, how developments abroad are being felt in the US.

In our unprecedented times, it is more essential than ever for news consumers to have access to a trusted and impartial global news source. That’s where the Financial Times comes in.

As an FT Group subscriber, you can rely on our unparalleled international editorial network – 600 journalists in more than 50 countries – to deliver the full perspective on the issues impacting your industry. FT stories often carry multiple bylines, as reporters collaborate from across countries to ensure all relevant angles of the story are captured.

Readers in the US turn to the FT over competing publications in particular for its breadth of coverage on the following trending world topics:

  • Global trade: Particularly in a time of tariffs, US subscribers are looking to the FT to keep up with ever-changing developments.

  • Central banking: Reporters are tracking concern over mounting political pressure on financial regulators, as well as the repercussions for global policy-making.

  • Energy: Our coverage offers a far-reaching take not just on industry news but the geopolitical impact.

  • Mergers & Acquisitions: One of the FT’s key strengths is delivering an unbiased perspective on global deal-making: no political bent, just the financial implications.

  • Tech: While other sources tend to focus primarily on innovation, the FT provides an all-encompassing view of technology regulation and policy in Silicon Valley and beyond.

We have a newsletter for that: From Energy Source, our roundup of the week’s top energy stories from across the web, to Due Diligence, a premium must-read on corporate finance, M&A and private equity, the FT has a newsletter to inform your unique business needs. FT Group subscribers have full access to the FT’s news briefs.

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The FT delivers the full picture – see for yourself

On global trade, two major news events serve as key examples of where world developments can have a significant impact on US readers and a wide variety of domestic business, from asset management to agriculture: the US-China trade war and Brexit. Here, we’ll highlight selections from recent reporting to showcase how the FT delivers the full picture on complex, international issues.

US-China Trade War

Tensions between the US and China over a series of punitive tariffs continues to have a direct impact on global markets – as well a ripple effect across a wide range of American industries.

With an editorial team following the story from Wimbledon, North Dakota to Shanghai, the FT presents a truly all-round view on the trade dispute. A snapshot of the latest coverage on the issue reveals a balanced mix of quick, concise news reporting and in-depth analysis contemplating the long-term outcome and consequences for both the US and the world (from reporters based around the world).

As an example, the following report – part of the FT’s feature series on the midterm elections, delves into the repercussions of the tariffs on America’s agriculture industry.

Farmers round on Donald Trump as demand for soybeans dries up

When Mike Clems voted for Donald Trump, the North Dakota farmer never imagined the president would push trade policies that would eliminate buyers for his soybeans.

As Mr. Trump has campaigned ahead of Tuesday’s midterm elections, he has told his base in agricultural states – from Iowa to North Dakota – that he is helping farmers. But Mr. Clemens does not agree.

At his farm in Wimbledon, Mr. Clemens and his son-in-law Joe Ericson described how the market had dried up since China put retaliatory tariffs on US soybeans after Mr. Trump started a trade war. In recent months, almost no freight trains have left North Dakota carrying soybeans to the Pacific Northwest for shipment to China.

With an FT Group Subscription, each individual user can set custom alerts to receive notifications on the issues that matter most to them. In this case, readers could follow the topic “US-China trade dispute” to be instantly notified as soon as new content is published.

Does your company do business in China? FT Group Subscription readers have access to FT Confidential Research, a premium service that provides data-driven, analytical insight into China and Southeast Asia from a team of on-ground researchers. Contact us here to learn more about getting FT Confidential Research for your team.

Brexit

By now, most readers are aware of Brexit’s impending impact on the United Kingdom and European Union. But what about how it is likely to affect US-UK relations, and ultimately the US economy?

With a significant news presence on both sides of the Atlantic – a respected reporting team of true political, policy and markets experts – the FT is incomparably positioned to be an essential resource for American companies looking to navigate Brexit’s aftermath. 76% of US readers agree that the FT provides something they can’t get from other news sources, according to a 2017 global readership survey.

Like with the US-China trade war, a skim of the latest FT headlines on Brexit showcases the comprehensiveness of reporting on the issue. Starting with the early morning Brexit Briefing newsletter, readers are covered throughout the day from news alerts to essential analysis.

Particularly for US readers, the value lies not just in the FT’s reliable reporting on the evolving conditions of the deal: it’s the assurance that our journalists will communicate essential details clearly, concisely, and in the best format to be easily consumed.

That includes helpful guides and explainers. Here is one of many, outlining the key dates of Brexit:

Brexit timeline: key dates in UK’s divorce from EU

Britain is nearing the final straight of Brexit. UK prime minister Theresa May travelled to Brussels over the last weekend of November for a special Brexit summit that approved both the draft withdrawal agreement and the political declaration on future ties, agreed by negotiators over the previous two weeks. Now the UK government has to win the backing of the House of Commons for the deal and push through Brexit legislation amid strong political opposition in Westminster.

This work has to be completed before the moment when the UK is scheduled to leave the bloc: 11pm local time on March 29 2019.

Preview more of our most recent Brexit articles here.


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