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Why global coverage is so essential

We hear it often: we live in an increasingly interconnected world. But what does that really mean in application to our daily professional lives? A quick scan of the day’s top headlines reveals how closely US policies and actions are linked to events unfolding across the globe – and similarly, how developments abroad are being felt in the US.

In unprecedented times, it is more essential than ever for news consumers to have access to a trusted and impartial global news source. That’s where the Financial Times comes in.

As an FT Group Subscription customer, you can rely on our unparalleled international editorial network – 600 journalists in more than 50 countries – to deliver the full perspective on the issues impacting your industry. FT stories often carry multiple bylines, as reporters collaborate from across countries to ensure all relevant angles of the story are captured.

US readers are turning to the FT over competing publications for its breadth of coverage on the following trending world topics:

  • Global trade
    US subscribers are looking to the FT to keep on top of how US trade policy develops under the Biden administration.
  • Central banking
    Reporters are tracking concern over mounting political pressure on financial regulators, as well as the repercussions for global policy-making.
  • Energy
    Our coverage offers a far-reaching take not just on industry news but the geopolitical impact.
  • Mergers & Acquisitions
    One of the FT’s key strengths is delivering an unbiased perspective on global deal-making: no political bent, just the financial implications.
  • Tech
    While other sources tend to focus primarily on innovation, the FT provides an all-encompassing view of technology regulation and policy in Silicon Valley and beyond.

We have a newsletter for that: From Energy Source, our twice-weekly roundup of the top energy stories from across the web, to Due Diligence, a premium must-read on corporate finance, M&A and private equity, the FT has a newsletter to inform your unique business needs. FT Group Subscription customers have full access to all the FT’s email news briefings.

The FT delivers the full picture – see for yourself

On global trade, two major news events serve as key examples of where world developments can have a significant impact on US readers and a wide variety of domestic businesses, from asset management to agriculture: the US-China trade war and the coronavirus pandemic. Here, we’ll highlight selections from recent reporting to showcase how the FT delivers the full picture on complex, international issues.

US-China trade war

Tensions between the US and China over a series of punitive tariffs continues to have a direct impact on global markets – as well as a ripple effect across a wide range of US industries.

With an editorial team following the story from around the globe, the FT presents a truly comprehensive view on the trade dispute. A snapshot of the latest coverage on the issue reveals a balanced mix of quick, concise news reporting and in-depth analysis contemplating the long-term outcomes and consequences for both the US and the world.

As an example, the following story – by the FT's US trade correspondent Aime Williams, delves into the repercussions of the tariffs on America’s trading with China.

Persistence of Donald Trump’s China tariffs frustrates US business

US businesses expecting a fresh approach to international trade policy after four combative years under Donald Trump have a question for the Biden administration: what will become of his tariffs on China?

A lopsided trade balance with China, the biggest source of imports to the US, became a fixture of Donald Trump’s trade policy. He imposed tariffs on billions of dollars of Chinese goods including clothes, footwear and food, disappointing business groups that otherwise endorsed his lower taxes and lighter regulation.

Under Joe Biden most of the tariffs remain, however, and some American business groups are getting anxious.

“We’re five months into this new administration and we don’t have a clear sense of what the China trade policy is yet,” said Jon Gold, Vice-President at the National Retail Federation. “This is having a big impact on companies, many of whom are struggling to survive through Covid and have the extra burden of the tariffs.”

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With an FT Group Subscription, each individual user can set custom alerts to receive notifications on the issues that matter most to them. In this case, readers could follow the topic “US-China trade dispute” to be instantly notified as soon as new content is published.

For more on the topic, premium subscribers can also sign up to ‘Trade Secrets’, the FT’s must-read daily newsletter on international trade, which highlights the latest developments in the trade battle between the US and China and beyond. To subscribe to Trade Secrets click here.

The economic impacts of coronavirus

Since the beginning of 2020, the coronavirus pandemic has completely shifted markets worldwide, affected the state of the global economy, and forced businesses to adapt to an increasingly turbulent situation.

As nations around the world continue to deal with the pandemic in varying ways, questions are being asked as to how the US will balance an eagerness to get their economy back on track alongside the priority of safety.

With a significant news presence across the globe and a respected reporting team of true political, policy and markets experts, the FT is ideally positioned to be an essential resource for US companies looking to navigate the pandemic’s aftermath and the economic recovery.

As with the US-China trade war, browsing the latest FT headlines on the coronavirus pandemic showcases the comprehensiveness of reporting on the issue. Particularly for US readers, the value lies not just in the accuracy of the FT’s reporting, but the assurance that our journalists will communicate essential developments clearly, concisely, and in the best format to be easily consumed.

Here is a recent example of the FT's analysis, with an article by Chicago correspondent Claire Bushey and acting transport correspondent Philip Georgiadis.

US and UK airline bosses call for transatlantic reopening

Executives from the US’s and UK’s biggest airlines have issued a rare joint appeal for Joe Biden and Boris Johnson to use this week’s G7 meeting to reopen transatlantic air travel.

They also said they were prepared to back vaccination and testing requirements instead of quarantine to allow this to happen. Showing proof of vaccination to participate in everyday activities has caused controversy in some parts of the US.

The aviation industry has been unsuccessfully pushing for a transatlantic air corridor for a year, but it argues that the high vaccination rates in both the UK and US mean it is now safe to create one.

The unlikely alliance of executives, who are used to working in a fiercely competitive market, are hoping that restarting transatlantic travel will pave the way for a wider reopening.

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There are many other ways readers can stay abreast of news related to the pandemic. Starting with the Coronavirus Business Update newsletter, readers receive a daily email briefing summarising the key points of how the pandemic is impacting businesses. To follow the news as it happens, readers can visit the FT’s Coronavirus Tracker, which is constantly updating with interactive analysis as new data becomes available.

An FT Group Subscription extracts the intelligence that’s relevant to your business and delivers it via the media and technologies that suit you best, saving you time and keeping you informed on what matters.

For more information about how the Financial Times can help your organisation or to request a free trial, please get in touch.

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