What is included in an FT group subscription?
We get a lot of questions about what’s included as part of a Financial Times group subscription.
What makes a group subscription different than buying as an individual?
An FT group subscription consists of five key elements:
Full access to FT journalism. A group subscription provides premium access to FT.com, including news, analysis, newsletter briefings and tools.
Usage based pricing. With a group subscription, you are only charged for users who need frequent access to our content. You also pay once for access to the FT across multiple platforms and benefit from volume discounts.
Workflow integration. A group subscription allows organisations to access the FT within third party applications and databases, such as your CRM or intranet and via 60+ news aggregators.
Enterprise services. Tools and services are available to help deploy and manage group subscriptions, including single sign on, admin tools and access to usage data.
Customer plans. Our customer success team advises customers on how to best get value from using the FT within your organisation.
The rest of this article will describe each of these areas in more detail.
1. What is covered by the FT?
The FT writes about the major events and trends in world affairs, business, finance and politics. The FT’s network of 600 journalists worldwide produce about 250 articles a day. Our articles are annotated to describe the topics, organisations, places and people we write about. Popular topics include:
Politics and political risk
Mergers and acquisitions
Industry sector trends
Markets and investments
Articles are published to FT.com and FT mobile apps, often in multimedia formats such as video, graphics and audio, and via email alerts and newsletter briefings. Tools are available to allow readers to customise FT.com, share articles with colleagues and analyse markets data.
2. How much does an FT group subscription cost?
When buying a group subscription, the price is determined by the number of people who need frequent access to the FT. We price based on usage, so you only pay for what your organisation or team uses.
Customers only ever pay to access an article once, across multiple devices. And the more users on a licence, the better value customers receive thanks to a volume discount. You can learn more about our pricing model by watching this video.
3. Is the FT available on other applications or platforms?
Group subscriptions cover access across multiple platforms and technologies. Many organisations want to integrate the FT into their business processes and applications, which is why we offer the FT via 60+ third party platforms.
These include media monitoring agencies and news aggregators such as Bloomberg, Factiva, LexisNexis and Westlaw. We are working to add more partners based on customer requests - see a full list of platforms.
Some customers have integrated the FT into their CRM and intranet systems. Credit Suisse for example uses the FT within its investment management system and provides recommended reading for its advisors.
4. What services are included within a group subscription?
The FT offers a suite of tools to help our institutional customers make better use of the FT within their organisations. Single sign on provides fast and frictionless access to FT apps, both desktop and mobile. We’ve also released a suite of tools to help customers:
Add and remove users on a subscription and create groups for different teams within their organisation
Make content recommendations, highlighting relevant FT articles to the right people. Users or teams can be automatically set up to ‘follow’ particular topics on FT.com based on their interests
See who’s reading the FT and how much the FT service is being used within your organisation
Read more about the Enterprise Tools announcement.
5. How is the FT deployed within organisations?
The FT customer success team works with organisations to agree a plan to drive adoption of the FT and meet defined customer outcomes. A customer plan typically includes:
Best practice guidance on using the FT
Training and enablement for administrators
Integration of the FT within user workflows
Building awareness and adoption within the organisation
The aim is to accelerate the return on your investment in the FT.
How do I find out more about an FT group subscription?
The FT is a trusted business tool used by more than 4,000 organisations worldwide. Please contact us if you have any further questions or would like to learn more about our service.
Can my team have a trial?
We offer free access to FT.com for 30 days to help teams evaluate our service. We ask for a minimum of five people to take the trial and we’ll be in touch to schedule a demo of FT.com. Use this form to request a trial.