For the 7th year in a row, the Financial Times has been declared Europe’s leading business publication by the GBI (Global Business Influencers) survey conducted by Ipsos.
The 2022 survey consisting of over 13,000 participants shows how the FT reaches 46.4% of all senior business executives in Europe, each month, in both print and digital. Moreover, it was found that FT readers controlled 54% ($5.4 trillion) of the total budget of the GBI universe.
The findings from this survey reveal valuable insights into the habits of senior global business executives whilst taking into account media, business, finance, travel and the luxury goods market. The FT was measured up against international and national media across all TV, print and digital platforms, and subsequently named the leading European business publication for the 7th consecutive year.
The value of FT reporting in Europe
News coverage on Europe has proven to be an invaluable tool for institutions and businesses across many industries, and with over 700 journalists in more than 50 countries, the FT provides readers with a global perspective to support rational decision-making.
Upskilling senior executives has become essential in keeping ahead of fast-moving business trends. It seems that it is no longer enough to be an expert in your field, which is why there is a soaring demand for training companies, online learning platforms and workshops. FT Group Subscriptions offer businesses the opportunity to upskill staff at each level, by sharing relevant content among themselves to ensure they keep up with their client’s needs.
Schneider Electric, a French multinational company provides energy management services and automation solutions to its customers. Newsletters such as the Moral Money help businesses like Schneider Electric identify industry trends to capitalise on new opportunities more effectively.
The FT gives me a heads up on important news stories, gives me an overview of potential future impacts and because of that it strengthens my ability to deliver and warn different stakeholders.Vice President for Indirect Procurement, Schneider Electric
Vinge, a prestigious Swedish law firm, uses the FT to bridge the gap between their legal expertise and commercial awareness. As a result, lawyers at Vinge have been able to boost productivity levels whilst securing stronger client-adviser relationships.
It takes the right tools to stay on top. We needed a top quality source of general and industry news as well as analyses of how the news affects our clients.CEO and Managing Partner, Vinge
The Bank of Romania shares similar core objectives to other central banks, to provide necessary liquidity, ensure financial stability and secure a sustainable interest rate to keep inflation under control. With access to FT intelligence and its sharing tools, colleagues across the bank have been able to come to an agreement when discussing the global financial and political outlook. To achieve this, they consider trustworthy political and economic insight from the FT on Europe.
The European Bank for Reconstruction and Development has specifically utilised its FT Group Subscription to obtain a global perspective. This enables EBRD to inform strategic decisions and maximise impact within the countries in which it operates. EBRD mentions how the combination of breadth and depth is what makes the FT an unmatched tool for a transaction and policy-based bank.
The Financial Times is part of our daily understanding of the background to the decisions we are taking.Managing Director of Communications, European Bank for Reconstruction and Development
FT newsletters for European businesses and institutions
Senior business executives and policy-makers can find relevant information to make timely decisions by signing up to FT’s premium newsletters for email briefings. Premium newsletters offer readers deeper analysis on key topics to shape their decision-making process.
Martin Sandbu has been writing for the FT since 2009. Today, as European economics commentator, he authors Martin Sandbu’s Free Lunch, a premium newsletter covering the latest stories in global economic policy.
Here are some newsletters you can follow to gain an understanding on emerging trends, issues and opportunities in Europe and beyond:
- FirstFT Europe/Africa offers the top news stories from Europe and Africa, plus analysis and commentary on the day's biggest global stories.
- Due Diligence is edited by the FT's corporate finance and deals editors, Arash Massoudi and James Fontanella-Khan. Due Diligence is a must-read briefing on global corporate finance, mergers & acquisitions, and private equity.
- Lex is arguably the world's most influential column of its kind. Lex editors such as head of Lex Jonathan Guthrie and deputy editor Elaine Moore, publish award-winning stories across four time zones.
- Moral Money is the trusted destination for news and analysis about the fast-expanding world of socially responsible business, sustainable finance, impact investing, environmental, social and governance (ESG) trends, and the UN’s Sustainable Development Goals.
- Europe Express provides a deep dive into the most important topics in European politics and policy today to keep you up-to-date with exclusive news and analysis weekly.
Group Subscriptions - Get in touch
An FT Group Subscription extracts the intelligence that’s relevant to your business and delivers it via the media and technologies that suit you best, saving you time and keeping you informed on what matters.
Help your team make better business decisions with the FT’s trusted commentary and analysis. For more information about how the Financial Times can help your organisation or to request a free trial, please get in touch.