The FT is named Europe’s leading business publication for the 7th year running

The 2022 survey consisting of over 13,000 participants shows how the FT reaches 46.4% of all senior business executives in Europe, each month, in both print and digital. Moreover, it was found that FT readers controlled 54% ($5.4 trillion) of the total budget of the GBI universe.

The findings from this survey reveal valuable insights into the habits of senior global business executives whilst taking into account media, business, finance, travel and the luxury goods market. The FT was measured up against international and national media across all TV, print and digital platforms, and subsequently named the leading European business publication for the 7th consecutive year.

News coverage on Europe has proven to be an invaluable tool for institutions and businesses across many industries, and with over 700 journalists in more than 50 countries, the FT provides readers with a global perspective to support rational decision-making.

Upskilling senior executives has become essential in keeping ahead of fast-moving business trends. It seems that it is no longer enough to be an expert in your field, which is why there is a soaring demand for training companies, online learning platforms and workshops. FT Professional Subscriptions offer businesses the opportunity to upskill staff at each level, by sharing relevant content among themselves to ensure they keep up with their client’s needs.

Corporate enterprises:

Schneider Electric, a French multinational company provides energy management services and automation solutions to its customers. Newsletters such as the Moral Money help businesses like Schneider Electric identify industry trends to capitalise on new opportunities more effectively.

Professional services:

Vinge, a prestigious Swedish law firm, uses the FT to bridge the gap between their legal expertise and commercial awareness. As a result, lawyers at Vinge have been able to boost productivity levels whilst securing stronger client-adviser relationships.

Central banks:

The Bank of Romania shares similar core objectives to other central banks, to provide necessary liquidity, ensure financial stability and secure a sustainable interest rate to keep inflation under control. With access to FT intelligence and its sharing tools, colleagues across the bank have been able to come to an agreement when discussing the global financial and political outlook. To achieve this, they consider trustworthy political and economic insight from the FT on Europe.

Financial Services:

The European Bank for Reconstruction and Development has specifically utilised its FT Professional Subscription to obtain a global perspective. This enables EBRD to inform strategic decisions and maximise impact within the countries in which it operates. EBRD mentions how the combination of breadth and depth is what makes the FT an unmatched tool for a transaction and policy-based bank.

Senior business executives and policy-makers can find relevant information to make timely decisions by signing up to FT’s premium newsletters for email briefings. Premium newsletters offer readers deeper analysis on key topics to shape their decision-making process.

Martin Sandbu has been writing for the FT since 2009. Today, as European economics commentator, he authors Martin Sandbu’s Free Lunch, a premium newsletter covering the latest stories in global economic policy.

Here are some newsletters you can follow to gain an understanding on emerging trends, issues and opportunities in Europe and beyond:

• FirstFT Europe/Africa offers the top news stories from Europe and Africa, plus analysis and commentary on the day's biggest global stories.
• Due Diligence is edited by the FT's corporate finance and deals editors, Arash Massoudi and James Fontanella-Khan. Due Diligence is a must-read briefing on global corporate finance, mergers & acquisitions, and private equity.
• Lex is arguably the world's most influential column of its kind. Lex editors such as head of Lex ​​Jonathan Guthrie and deputy editor Elaine Moore, publish award-winning stories across four time zones.
• Moral Money is the trusted destination for news and analysis about the fast-expanding world of socially responsible business, sustainable finance, impact investing, environmental, social and governance (ESG) trends, and the UN’s Sustainable Development Goals.
• Europe Express provides a deep dive into the most important topics in European politics and policy today to keep you up-to-date with exclusive news and analysis weekly.

Help your team make better business decisions with the FT’s trusted commentary and analysis. For more information about how FT Professional can help your organisation, please get in touch.