The FT has invested in enhancing the republishing service to make it easier than ever to provide richer, multimedia content that increases reader engagement.
Boclips procures and aggregates video content on a simple platform from a wide number of high-quality sources, including award-winning news and analysis from the Financial Times. Read on to discover more about the partnership.
With media organisations all competing for the consumer's attention, there are now more ways than ever to read news, in areas across the physical and digital world. You have to offer content that's worth paying for, providing high-quality content that will attract, retain and build a relationship. Read more to find out how.
According to recent statistics, marketers continue to face challenges in their content marketing strategy. From thought-leadership, to editorial resource, content curation and production, budgets are tight and timing is key, there’s a whole host of different areas to address. Then bringing it together in a synchronised fashion becomes yet another challenge.
To make it as easy as possible to republish articles or videos that will maximise engagement we’ve released a tool that makes finding, choosing and downloading FT journalism a seamless process.
Get the latest insight into what our republishing service means for our customers from a US perspective. Read on for a Q&A session with Daniel Garibay, the FT's Republication Account Manager for the Americas.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
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