Success story
UTS Business School, part of the University of Technology, Sydney, delivers a broad range of degree programs at undergraduate and postgraduate levels and through its executive development programs. It is recognised internationally for its innovative research, ranked 1st in Australia and 21st in the Top 100 universities globally.
The school adopts a practical and ‘integrative’ approach to business education, preparing students for a world that demands more than specialist expertise in a particular discipline. Integrative thinking equips students to become ‘corporate- ready’ upon graduation, where a commercial mind-set as well as technical skills are required.
To facilitate its ‘integrative thinker’ approach and as part of its MBA Financial programme, Associate Professor of Finance, Harry Scheule, approached the Financial Times for a solution. Harry recognised the brand’s strength in providing global and reliable business news. It provides his students with the commercial understanding and skills they need for the integrative approach.
As part of UTS’ FT licence, an FT API provided a news feed widget that automatically updates and delivers content that matches a syllabus’ coursework, matching their goals and achieving the results below:
Goals of the API
- Provide an easy platform to disseminate content matching students’ course objectives and syllabus
- Improve teaching and learning experience by linking curriculum with current business affairs thus making the coursework have immediate and direct real world relevance
Results
- Provided easier and more convenient access to FT content through the university’s virtual campus and Moodle inside and outside of class
- Increased business acumen amongst students as they become more familiar with real global financial and banking issues
- Transformed the teaching environment and better prepares the students for their professional careers by allowing them to constructively engage with real world issues
FT Integrated Solutions allow you to better exploit and monetise the value of FT intelligence, by ensuring the right information gets to those who need it, in the right place and at the right time.
For more information about how you can integrate FT journalism into your business applications, please get in touch.
