Every Thursday, FT fashion editor Lauren Indvik briefs readers on how the fashion and luxury goods sector is currently operating. Find out more about this $2tn industry in our new Fashion Matters newsletter.
Readers with a FT.com subscription can now sign up for this newsletter to receive weekly email briefings consisting of a 400-word analysis of the biggest fashion story of the week. Subscribers also receive a round-up of the latest news and highlights from the FT’s style section.
Fashion Matters, but why?
The fashion industry has a causal relationship with politics, music, entertainment and the environment. It is crucial for professionals who experience a knock-on effect on their respective industries to gain an understanding of what drives this highly influential sector.
Jo Ellison mentioned how fashion is a ‘language by which we are judged’, but for business professionals, it goes further than that. Formulating strategies, responding to consumer demand and keeping ahead of the competition requires expert reporting around complex industries, such as fashion.
Who is this newsletter for?
Professionals in financial services, professional services or even corporate enterprises can gain profound value from this newest addition to FT’s range of newsletters. Subscribing to Fashion Matters is the easiest way to stay on top of the biggest stories that intersect business and style.
Unlike fashion and style topics that you can add to myFT, Fashion Matters is a weekly email briefing that delivers concise analysis directly to your inbox. The FT's curated email newsletters are incredibly well-thought-out, as important headlines are selected for subscribers by someone who knows the ins and outs of the industry.
Lauren authors this new newsletter and was the former editor-in-chief of Vogue Business, where she previously reported on business and technology in New York. She joins correspondents in France, Italy and Greater China to offer subscribers a broader perspective with straightforward, witty commentary on the business of fashion.
What will this newsletter cover?
Each week readers gain access to detailed analysis on the biggest headlines in fashion, followed by summaries and highlights from the FT's wider news coverage. Condensing fashion-related news into a weekly briefing like this enables subscribers to spend less time searching for information and more time applying it.
Fashion Matters will also offer recommendations on various brands, products, exhibitions etc.
Pressing questions this newsletter attempts to answer:
- What does the appointment of a new designer or a CEO mean?
- Why do big campaigns for the wool and diamond industry position themselves as 'sustainable', and why in reality they aren't?
- Why are luxury homes performing well when the economy isn’t?
- Why are men suddenly taking on feminine styles on the red carpet?
As winner of the 2020 Press Award for Fashion Journalist of the Year, Lauren has unique access to sources, and insights that readers are unable gain elsewhere. Her tone of writing often exudes humour and wit, which helps to make sense of the complexities of the fashion industry in a refreshingly different way.
How do I sign up?
Fashion Matters will be available for readers with a FT.com subscription. If you have an FT Group Subscription and are already logged in to your FT.com account, you can sign up with one click to the newsletter here.
You can sign up to a range of different newsletters and receive email briefings straight into your inbox. These newsletters cover a wide variety of topics and industries to help tailor credible journalism for your ease and convenience. You can also view samples of newsletters to ensure you select the most relevant content for you and your role.
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