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FT named Europe’s leading business publication for 6th year running

Throughout the most challenging times, the Financial Times has gone from strength to strength in delivering essential global coverage and insights on today’s biggest news stories.

For the sixth consecutive year, the FT has been named the leading European business publication by the Global Business Influencers survey (GBI) from Ipsos. The 2021 survey of business leaders and senior executives found that the FT reaches 46.4% of respondents across Europe with its print and digital content. Specifically, the survey results show that the FT is the leading business publication in the region for reaching those in C-suite, high net worth and IT decision maker categories.

We are delighted with yet another brilliant result for the FT. As one of the world’s leading business news organisations, we pride ourselves on providing quality journalism and remain committed to our values of authority, integrity and accuracy.

Enzo DilibertoGlobal insight director, Financial Times

The highlights below pick out a few examples of how the FT helps its subscribers across Europe make better business decisions.

A trusted source of essential global coverage

Business leaders and senior executives, like those surveyed, turn to the FT for critical comment and insight. By harnessing a global perspective, FT journalism identifies relevant trends and analyses the potential impact on key industries across the world.

With more than 600 journalists in over 50 countries worldwide, the FT is able to provide an unmatched global perspective, giving readers a big picture view of their industry and other adjacent sectors.

I’ve read the FT for over 20 years and it is one of the best and most efficient ways to obtain information having unparalleled global coverage. The FT is crucial to ensuring I read unbiased, objective and trustworthy news.

​​William StuttsSenior Counsel - Finance Section, Baker Botts LLP

Global themes the FT is covering in-depth that have far-reaching implications for subscribers include the run-up in global energy costs. The staggering gas price rises are causing concerns for businesses across all regions. Through reading the FT, subscribers can stay on top of the story as it develops further and plan for how they can mitigate the potential risks.

The COP26 conference in Glasgow is also high on the agenda for political and business leaders in Europe right now. In the video below, FT environment correspondent Leslie Hook explores how COP26 aims to review the progress on current climate change action and how to move forward.

FT Climate Capital has already established itself as the go-to destination for subscribers looking to understand the impact of climate change across politics, business and finance. The ability of the FT to connect the climate story across regions and industry verticals will continue to offer readers valuable insights well beyond November's conference.

Arming readers with analysis and insight

Alongside covering the world’s biggest news stories, the FT is a business tool that equips its subscribers with in-depth analysis and a view of potential risks and opportunities that might be appearing on the horizon.

FT market intelligence has no equivalent. My work requires me to be aware of market movements, themes, opportunities, and issues, and the FT is essential for this.

Xavier DenisAdvisor, Finance Stability Directorate Banque de France

From rising global inflation, to international trade disputes and the boom in decentralised finance, the FT keeps subscribers on the pulse of emerging and developing market trends. FT journalists ensure that all sides of the story are captured, so readers can look out for trend signals and gain a competitive advantage.

Reading the FT regularly means you keep up to date with trends and you see what's happening over time.

Eva GraceInvestment Consultant, Barnett Waddingham

Leaders from over 4000 organisations around the world rely on an FT Group Subscription to provide genuine business insights, when they need them and on the platforms and devices they use most.

Group Subscriptions - Get in touch

An FT Group Subscription extracts the intelligence that’s relevant to your business and delivers it via the media and technologies that suit you best, saving you time and keeping you informed on what matters.

Help your team make better business decisions with the FT’s trusted commentary and analysis. For more information about how the Financial Times can help your organisation or to request a free trial, please get in touch.

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