The FT publishes its annual ranking of global MBA programmes

The FT has released its annual special report which aims to evaluate the best full-time MBA programmes in the world.

2015 was a momentous year for the Financial Times.

Here are the numbers behind our success

How the FT enables ‘corporate-ready’ graduates

The political, economic and social landscape is fast-moving. And much of it is driven by technology disruption. Within the academic and education market, this has had a great number of implications from how disciplines are taught in the classroom or through distance learning; to the work skill sets and experience companies demanding from graduates.

According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. Such investment should come as no surprise. In today’s always-on digital world consumers have a constant stream of content at their fingertips everywhere they go. It’s never been more important to reach, engage and convert your current and prospective clients with content.

Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.

With leading market intelligence and analysis, it helps them understand the impact of these developments and businesses, in order to inform and create their own policies.

This graph shows the actual sales performance for a 15 person sales team and how much each person has read the FT digitally.

• On the vertical axis is the amount of sales per person
• On the horizontal axis is a score for how well read that person is. The score measures the Recency, Frequency and Volume of reading the FT digitally (RFV)
• The size of the bubble indicates how many FT articles this person has read in the last 5 months